Marketers are realizing that pictures can be processed by the brain much faster than words can. Add that to the fact that consumers are more likely to share visual content and you have a trend that cannot be ignored – a bigger focus on visual content for 2013.Photos are twice as likely to be shared on Facebook as text based posts. Videos are even more powerful, being shared twelve times more than text updates and links. The explosion of Pinterest in 2012 also testifies to the preference for visual content among consumers today. Photos and videos on Pinterest are providing more traffic for websites than Google+, LinkedIn, StumbleUpon and Twitter combined. Pay attention to this trend and focus on visual content as you plan your content for this year.
Another content creation trend for the new year is a larger focus on mobile content marketing.Mobile content marketing uses many of the same skills used for traditional content marketing. However, mobile devices have certain demands and needs that must be met for this form of marketing to work in this forum. Short sound byes are critical, since it's even harder to attract and retain consumer attention when they are using mobile devices like Smartphones and tablets.
If you're not familiar with gamification, it is a big part of experiential content, which provides consumers with a marketing experience that is immersive.Gamification uses game design and mechanics to engage audiences in non-game contexts. As mobile marketing and social media marketing has grown, gaming has become more prevalent in marketing, providing consumers with a more unique way to interact with brands. This includes interaction with companies that may include video contests, scavenger hunts and other game-like experiences.
Agile marketing is quickly becoming a big buzzword along with content marketing and it's an important trend for content creators to be aware of and follow.Agile marketing includes measuring and tracking all efforts put into content, analyzing content results to figure out what is working and what isn't working. Then, based upon gathered information, content strategies can be changed. Throughout the marketing realm, agile marketing is trending and it offers many benefits to content marketers. Expect to see more content marketing tools to pop up, making it easier to employ this strategy.